Mobile Market info and link

Business Plan for the New Orleans Mobile Market

http://www.nolafoodcoop.org/wiki/Mobile_Market:BusinessPlan

Executive Summary

The mission of the New Orleans Mobile Market is To Bring Groceries to People.

The New Orleans Mobile Market is envisioned as a collaboration of the New Orleans Food Co-op, Second Harvest of Greater New Orleans and Acadiana, and marketumbrella.org. The Mobile Market is currently in the planning stage. We hope to have it up and running this winter ('07) or early in the fall.

This partnership will leverage the distribution and transportaion strengths of Second Harvest of Greater New Orleans and Acadiana, the outdoor market operational strengths of marketumbrella.org and the grassroots consumer organizing capacity of the New Orleans Food Co-op.

The Mobile Market equipment will consist of a refurbished beverage truck or trailer equipped with refrigerated compartments, freezer compartments, shelving and gravity fed bulk bins.

The operation will be managed by a Retial Market Manager hired and supervised by marketumbrella.org and an Inventory control Manager hired and supervised by Second Harvest.

The Mobile Market will be located in three areas of the City with limited or no access to grocery stores carrying fresh food. Three days a week, the Mobile Market will go to one of the three market locations and will be open for business at the same time and place.

The New Orleans Mobile Market will provide access to healthy, affordable groceries to families in post-Katrina New Orleans neighborhoods underserved by existing grocery outlets. The Mobile Market will:

1. sell groceries (fresh, local produce, seafood and dairy, bulk foods, some packaged foods, and some cleaning supplies) in areas of New Orleans left underserved in the aftermath of Hurricane Katrina;
2. give away some food provided by Second Harvest of Greater New Orleans and Acadiana in areas of New Orleans left underserved in the aftermath of Hurricane Katrina;
3. provide an ordering and distribution point for special orders through the Food Co-op’s buying club increasing access to healthy and affordable groceries; and
4. offer information about healthy, affordable meals.

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